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Iris Ink Vivid
Color detail

Iris Ink Vivid

Blue · Hue 240
Metrics
S 74% · L 14%
Contrast (WCAG)
on white18.7:1AAon black1.1:1Fail
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Iris Ink Vivid (#09093E) belongs to the blue family — hue 240°, 74% saturation, 14% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-iris-ink-vivid: #09093E;
  --colorarchive-iris-ink-vivid-hsl: hsl(240, 74%, 14%);
  --colorarchive-iris-ink-vivid-rgb: rgb(9, 9, 62);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

AuthoritativeIntellectualLuxurious
Common in

Defense · Aviation · Higher Education

Pairs well with

Gold for prestige, white for sharp readability, electric blue for energy

Design tip

Perfect for dark mode backgrounds and headers. Navy is softer than black and adds character. Pair with bright accents for contrast.

Cultural context ▶

Navy and midnight blue symbolize authority, intelligence, and tradition. The color of uniforms, institutions, and power.

Color Origins

Blue family

The most-loved color on the planet, and the most overused.

Heritage

Blue is one of the hardest colors for nature to make with pigment — and, historically, one of the most expensive to paint with. Ultramarine, ground from lapis lazuli mined in Afghanistan, could cost as much as gold in Renaissance Europe; Vermeer used it lavishly. Egyptian blue (the first synthetic pigment, ~3000 BCE) was lost for centuries and rediscovered in the 19th. Prussian blue (1704) quickly gave painters a cheap alternative to ultramarine; Yves Klein's IKB (1960) re-aristocratized blue.

Across cultures

In ancient Egypt blue was the color of the Nile and the heavens — sacred, protective. In China blue-and-white porcelain (qinghua) defined export ceramics for centuries. In Mediterranean traditions blue wards off the evil eye. In America, IBM's blue logo helped earn it the nickname 'Big Blue'; in Japan, indigo (ai) is the centuries-old workwear dye that became the ground tone of an entire textile tradition. Across the world blue is consistently rated the most-liked color — in one ten-country survey it led every other color by 8 to 18 points.

In the wild

Mark Zuckerberg has said Facebook is blue because he is red-green colorblind. Levi's blue is the natural color of indigo on cotton. Twitter Blue (#1DA1F2) defined social-media blue for years before the 2023 rebrand to X scrapped it. The blue checkmark, the blue link, the blue 'send' button — blue has become the default color of digital trust, to the point of being a UX cliché.

How it reads

Blue tends to recede — the eye focuses blue light slightly in front of the retina, which can make blue elements feel deep or distant. It reads as trustworthy, calm, corporate, and (at the cool end) cold. Light blues read airy and clinical; mid blues are the default for tech and finance; deep blues read as luxurious or naval. The omnipresence of blue in software is real: most enterprise UIs reach for it because it offends the fewest stakeholders, which is also the reason it can feel like the absence of a real choice.

This particular tone

A jewel tone — saturated and dark at once. This is the register of velvet, deep enamel, and old-world luxury.

Lightness band: At this depth the hue starts behaving like a neutral — it can substitute for black in many contexts while still carrying a faint chromatic temperature. It pairs especially well with off-whites and warm metallics.

Saturation band: At this saturation the color is doing work. It reads as a brand statement, a sport accessory, or a UI signal. It should be used in small, deliberate doses against quieter neighbors; large fields at this saturation will exhaust the eye.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #09093E.

  • Disney+primary
    Disney+ Navy · #01153E
    →
  • Didi 滴滴neutral
    Didi Navy · #0E1733
    →
  • Canvaneutral
    Charcoal · #0E1318
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #09093E.

  • AustraliaSouthern Sky Navy
    #0C1E3F · Outback night sky
    →
  • EgyptKohl Black
    #0E0E0E · Galena (lead sulfide) eye paint
    →
  • France (Paris)Chanel Black
    #0A0A0A · Coco Chanel's 'little black dress' palette anchor
    →

Color guides

Go deeper on using blue and color in design.

Brand & MarketingTechnology Brand Color Design: Trust, Intelligence, and the Blue ProblemColor PsychologyBlue Color Psychology in Branding: Why Every Bank and Tech Giant Chooses BlueColor PsychologyColor Psychology in Marketing: How Color Drives Emotion, Trust, and Purchase Decisions

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Iris Nocturne Vivid
#0D0D59 · hsl(240, 74%, 20%)
Complementary counterpoint
Citrine Ink Vivid
#3E3E09 · hsl(60, 74%, 14%)
Analogous lead
Orchid Ink Vivid
#1B093E · hsl(260, 74%, 14%)
Analogous echo
Cobalt Ink Vivid
#091B3E · hsl(220, 74%, 14%)
Triadic +120°
Crimson Ink Vivid
#3E0909 · hsl(0, 74%, 14%)
Triadic +240°
Emerald Ink Vivid
#093E09 · hsl(120, 74%, 14%)
Split-comp +150°
Coral Ink Vivid
#3E2409 · hsl(30, 74%, 14%)
Split-comp +210°
Lime Ink Vivid
#243E09 · hsl(90, 74%, 14%)
Export preview
Base: Iris Ink Vivid #09093E
Lighter companion: Iris Nocturne Vivid #0D0D59
Complementary counterpoint: Citrine Ink Vivid #3E3E09
Analogous lead: Orchid Ink Vivid #1B093E
Analogous echo: Cobalt Ink Vivid #091B3E
Triadic +120°: Crimson Ink Vivid #3E0909
Triadic +240°: Emerald Ink Vivid #093E09
Split-comp +150°: Coral Ink Vivid #3E2409
Split-comp +210°: Lime Ink Vivid #243E09

Compare

See how Iris Ink Vivid compares side by side with related colors.

vsIris Nocturne VividvsCitrine Ink VividvsOrchid Ink VividvsCobalt Ink VividvsCrimson Ink VividvsEmerald Ink Vivid

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Iris Nocturne Vivid
#0D0D59 · hsl(240, 74%, 20%)
Nearby match
Iris Ink Bright
#060642 · hsl(240, 84%, 14%)
Nearby match
Amethyst Ink Vivid
#0E093E · hsl(245, 74%, 14%)
Nearby match
Iris Ink Pure
#030345 · hsl(240, 92%, 14%)
Nearby match
Iris Nocturne Bright
#08085E · hsl(240, 84%, 20%)
Nearby match
Iris Ink Clear
#101037 · hsl(240, 54%, 14%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AAA17.9:1
Citrine Veil Faint
#FAFAF9
AAA18.1:1
Citrine Veil Muted
#FBFBF9
AAA18.1:1
Citrine Veil Dust
#FBFBF9
AAA18.2:1
Citrine Veil Soft
#FCFCF8
AAA18.4:1
Citrine Veil Clear
#FDFDF7
AAA18.5:1
Citrine Veil Vivid
#FEFEF6

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#090934
Protanopia
#090936
Tritanopia
#092F2D
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Saturation ladder

Same hue and lightness, from gray to pure

Search
Iris Ink Faint#202027 · hsl(240, 10%, 14%)Iris Ink Muted#1D1D2A · hsl(240, 18%, 14%)Iris Ink Dust#1A1A2D · hsl(240, 26%, 14%)Iris Ink Soft#181830 · hsl(240, 34%, 14%)Iris Ink Clear#101037 · hsl(240, 54%, 14%)Iris Ink Vivid#09093E · hsl(240, 74%, 14%)Iris Ink Bright#060642 · hsl(240, 84%, 14%)Iris Ink Pure#030345 · hsl(240, 92%, 14%)
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