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Magenta Tone Soft
Color detail

Magenta Tone Soft

Pink · Hue 290
Metrics
S 34% · L 60%
Contrast (WCAG)
on white3.4:1AA Largeon black6.2:1AA
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Magenta Tone Soft (#B076BC) belongs to the pink family — hue 290°, 34% saturation, 60% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-magenta-tone-soft: #B076BC;
  --colorarchive-magenta-tone-soft-hsl: hsl(290, 34%, 60%);
  --colorarchive-magenta-tone-soft-rgb: rgb(176, 118, 188);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

BoldFunConfident
Common in

Fashion · Music · Social Platforms

Pairs well with

Black for edge, deep navy for sophistication, bright yellow for energy

Design tip

A fearless accent color. Use for CTAs and brand moments that need personality. Hot pink buttons are impossible to miss.

Cultural context ▶

Hot pink represents confidence, fun, and breaking rules. Popularized by punk culture and pop icons as a statement color.

Color Origins

Pink family

From cheap cosmetic to feminist reclamation to gender-neutral comeback.

Heritage

Pink, as a named color, is recent in English (only since the late 17th century, originally referring to the Dianthus flower). The hue itself is much older — Renaissance painters mixed it for flesh tones, and by the late 18th century it was a fashionable color across Europe. Many of pink's modern associations, though, are a 20th-century construction.

Across cultures

Pink-as-girl only became firmly established in the US in the 1940s; before then some advice even suggested pink for boys ('a more decided and stronger color') and blue for girls, though how common that was is disputed. In Japanese culture, sakura pink carries seasonal and nostalgic weight. In Mexico, hot pink (rosa mexicano) is considered part of the national identity; in India, pink has become a popular bridal choice alongside traditional red. The Pink Triangle was reclaimed from a Nazi badge into a 1970s LGBTQ+ symbol.

In the wild

T-Mobile's magenta is a hard-trademarked, hard-defended brand color. Barbie pink (Pantone 219 C) became its own cultural force in 2023. Owens Corning trademarked the color of its insulation. Pepto-Bismol's pink is instantly recognizable, though nobody is sure why it was first chosen. Wes Anderson made heritage pinks feel deeply specific in The Grand Budapest Hotel. Millennial Pink (named in 2016) was a trend that recast pink as gender-neutral, sophisticated, and salable to adults.

How it reads

Pink reads softer and warmer than red; the white in it takes the edge off red's intensity. Light pinks (blush, dusty rose) read as romantic, gentle, premium-feminine. Hot pinks read as energetic, queer-coded, or counterculture. Salmon and coral pinks read as healthy, beachy, or hospitality-friendly. Pink is having a sustained moment in adult-targeted brand design (skincare, DTC, beverage) now that it is no longer read as exclusively a children's color.

This particular tone

A confident mid-tone — this is the workhorse register of the hue, and the band where many brand colors live.

Lightness band: At mid-lightness the hue carries its full character. This is the band where many identity colors live: bright enough to be distinctive at small sizes, deep enough to sit cleanly on a white canvas.

Saturation band: The clear, mid-saturation register is a common identity sweet spot — saturated enough to register as a 'real' color, restrained enough not to fight typography or photography placed over it.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #B076BC.

  • PlayStationaccent
    Square Purple · #A363D9
    →
  • Figmaprimary
    Figma Purple · #A259FF
    →
  • Notionaccent
    Default Brown · #9F6B53
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #B076BC.

  • MexicoBarragán Earth Pink
    #D77176 · Casa Gilardi, Mexico City (1976)
    →
  • France (Paris)Seine Steel
    #7E8A93 · River reflectivity in winter
    →
  • Greece (Aegean)Olive Silver
    #9CA38F · Olea europaea leaf undersides
    →

Color guides

Go deeper on using pink and color in design.

Color History1950s Pastel Color Palettes: Mid-Century Mint, Coral Pink & Butter YellowColor HistoryMillennial Pink: What It Is, Where It Came From, and Why It Won't Go AwayColor TheoryAnalogous Color Palettes: How to Build Harmonious Multi-Color Systems

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Magenta Silk Soft
#C092C9 · hsl(290, 34%, 68%)
Darker companion
Magenta Radiant Soft
#A462B2 · hsl(290, 34%, 54%)
Complementary counterpoint
Leaf Tone Soft
#82BC76 · hsl(110, 34%, 60%)
Analogous lead
Peony Tone Soft
#BC76B0 · hsl(310, 34%, 60%)
Analogous echo
Plum Tone Soft
#9976BC · hsl(270, 34%, 60%)
Triadic +120°
Amber Tone Soft
#BCB076 · hsl(50, 34%, 60%)
Triadic +240°
Lagoon Tone Soft
#76BCB0 · hsl(170, 34%, 60%)
Split-comp +150°
Olive Tone Soft
#A5BC76 · hsl(80, 34%, 60%)
Split-comp +210°
Seafoam Tone Soft
#76BC8D · hsl(140, 34%, 60%)
Export preview
Base: Magenta Tone Soft #B076BC
Lighter companion: Magenta Silk Soft #C092C9
Darker companion: Magenta Radiant Soft #A462B2
Complementary counterpoint: Leaf Tone Soft #82BC76
Analogous lead: Peony Tone Soft #BC76B0
Analogous echo: Plum Tone Soft #9976BC
Triadic +120°: Amber Tone Soft #BCB076
Triadic +240°: Lagoon Tone Soft #76BCB0
Split-comp +150°: Olive Tone Soft #A5BC76
Split-comp +210°: Seafoam Tone Soft #76BC8D

Compare

See how Magenta Tone Soft compares side by side with related colors.

vsMagenta Silk SoftvsMagenta Radiant SoftvsLeaf Tone SoftvsPeony Tone SoftvsPlum Tone SoftvsAmber Tone Soft

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Magenta Tone Dust
#AB7EB4 · hsl(290, 26%, 60%)
Nearby match
Magenta Radiant Soft
#A462B2 · hsl(290, 34%, 54%)
Nearby match
Magenta Silk Soft
#C092C9 · hsl(290, 34%, 68%)
Nearby match
Magenta Tone Muted
#A587AB · hsl(290, 18%, 60%)
Nearby match
Magenta Radiant Dust
#9E6BA8 · hsl(290, 26%, 54%)
Nearby match
Magenta Core Soft
#9651A4 · hsl(290, 34%, 48%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AA4.5:1
Leaf Ink Faint
#212720
AA4.5:1
Clover Ink Faint
#212720
AA4.5:1
Moss Ink Faint
#232720
AA4.5:1
Emerald Ink Faint
#202720
AA4.5:1
Mint Ink Faint
#202721
AA4.5:1
Seafoam Ink Faint
#202723

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#9DA1AB
Protanopia
#9A9AAE
Tritanopia
#AEA2A0
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Saturation ladder

Same hue and lightness, from gray to pure

Search
Magenta Tone Faint#A08FA3 · hsl(290, 10%, 60%)Magenta Tone Muted#A587AB · hsl(290, 18%, 60%)Magenta Tone Dust#AB7EB4 · hsl(290, 26%, 60%)Magenta Tone Soft#B076BC · hsl(290, 34%, 60%)Magenta Tone Clear#BE62D0 · hsl(290, 54%, 60%)Magenta Tone Vivid#CB4EE4 · hsl(290, 74%, 60%)Magenta Tone Bright#D243EF · hsl(290, 84%, 60%)Magenta Tone Pure#D83BF7 · hsl(290, 92%, 60%)
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