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Moss Shadow Soft
Color detail

Moss Shadow Soft

Green · Hue 100
Metrics
S 34% · L 28%
Contrast (WCAG)
on white7.2:1AAon black2.9:1Fail
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Moss Shadow Soft (#3F602F) belongs to the green family — hue 100°, 34% saturation, 28% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-moss-shadow-soft: #3F602F;
  --colorarchive-moss-shadow-soft-hsl: hsl(100, 34%, 28%);
  --colorarchive-moss-shadow-soft-rgb: rgb(63, 96, 47);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

PrestigiousTimelessAuthoritative
Common in

Banking · Law Firms · Luxury Real Estate

Pairs well with

Gold, ivory, or warm white for classic elegance

Design tip

Excellent for dark mode themes and premium interfaces. Deep green with gold accents creates an instantly luxurious feel.

Cultural context ▶

Deep greens like forest and hunter green evoke tradition, wealth, and the British countryside. Common in Ivy League branding.

Color Origins

Green family

The color of growth, currency, and long-running brands.

Heritage

Verdigris (copper acetate) gave medieval manuscripts many of their greens; it was unstable, eating through parchment over centuries. Terre verte (green earth) was used for under-painting flesh in the Italian tradition. Scheele's green (1775) and Paris green, arsenic compounds widely used in the 19th century, killed an unknown number of workers and Victorian children before viridian and phthalo greens replaced them. Modern green pigments are remarkably stable.

Across cultures

Green is closely associated with Islam — it appears on the flags of many Muslim-majority nations and on the Green Dome in Medina. In Ireland green is national identity, partly through the shamrock and partly through the political binary with orange. In Old Japanese a single word, ao, covered both blue and green; the 'go' traffic light is still officially ao, and since 1973 has been set to a bluish shade of green. Across many cultures green simultaneously means growth, fertility, envy, and the supernatural.

In the wild

Starbucks moved its logo from the original 1971 brown to green in 1987. John Deere's green and yellow has marked its machines for more than a century. U.S. banknotes have been printed in green since the 1860s; the Bureau of Engraving and Printing says no one can say for certain why green was first chosen, but it kept the color for the 1929 small-size notes because the pigment was plentiful, durable, and associated with the government's stable credit. WhatsApp, Spotify, and Heineken all anchor on green. Hospital scrubs were originally white and moved to green and teal; a common explanation is that green hides the green after-images surgeons see on white surfaces after staring at red tissue.

How it reads

Green sits near the peak of the eye's daylight sensitivity — the photopic luminosity curve peaks at 555nm. At low saturation it reads as natural, calm, premium (sage, olive). At high saturation it reads as urgent or playful. It carries one of the strongest semantic loads in product design: 'success', 'go', 'natural', 'safe'.

This particular tone

A deep, weighted version of the hue — formal, considered, and pairs especially well with off-white and warm metallic accents.

Lightness band: At this depth the hue starts behaving like a neutral — it can substitute for black in many contexts while still carrying a faint chromatic temperature. It pairs especially well with off-whites and warm metallics.

Saturation band: The clear, mid-saturation register is a common identity sweet spot — saturated enough to register as a 'real' color, restrained enough not to fight typography or photography placed over it.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #3F602F.

  • Airbnbneutral
    Hof Gray · #484848
    →
  • Starbucksprimary
    Starbucks Green · #006241
    →
  • Xiaohongshu 小红书neutral
    Slate Text · #333333
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #3F602F.

  • Italy (Tuscany)Cypress Green
    #3F5E47 · Tuscan hilltop cypresses
    →
  • ScandinaviaForest Green
    #3D5B49 · Spruce / fir forest in winter light
    →
  • Greece (Aegean)Cypress Green
    #3E6B47 · Cupressus sempervirens
    →

Color guides

Go deeper on using green and color in design.

Color History1970s Earth Tone Colors: Harvest Gold, Avocado Green & Burnt Orange PalettesUI DesignColor in Financial UI: Trust, Data Visualization, and the Red/Green ConventionAccessibilityColor Accessibility: Building Inclusive Palettes That Meet WCAG Standards

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Moss Dusk Soft
#4D7439 · hsl(100, 34%, 34%)
Darker companion
Moss Nocturne Soft
#2D4422 · hsl(100, 34%, 20%)
Complementary counterpoint
Mulberry Shadow Soft
#4F2F60 · hsl(280, 34%, 28%)
Analogous lead
Emerald Shadow Soft
#2F602F · hsl(120, 34%, 28%)
Analogous echo
Chartreuse Shadow Soft
#54602F · hsl(75, 34%, 28%)
Triadic +120°
Cobalt Shadow Soft
#2F3F60 · hsl(220, 34%, 28%)
Triadic +240°
Garnet Shadow Soft
#602F3F · hsl(340, 34%, 28%)
Split-comp +150°
Violet Shadow Soft
#372F60 · hsl(250, 34%, 28%)
Split-comp +210°
Peony Shadow Soft
#602F58 · hsl(310, 34%, 28%)
Export preview
Base: Moss Shadow Soft #3F602F
Lighter companion: Moss Dusk Soft #4D7439
Darker companion: Moss Nocturne Soft #2D4422
Complementary counterpoint: Mulberry Shadow Soft #4F2F60
Analogous lead: Emerald Shadow Soft #2F602F
Analogous echo: Chartreuse Shadow Soft #54602F
Triadic +120°: Cobalt Shadow Soft #2F3F60
Triadic +240°: Garnet Shadow Soft #602F3F
Split-comp +150°: Violet Shadow Soft #372F60
Split-comp +210°: Peony Shadow Soft #602F58

Compare

See how Moss Shadow Soft compares side by side with related colors.

vsMoss Dusk SoftvsMoss Nocturne SoftvsMulberry Shadow SoftvsEmerald Shadow SoftvsChartreuse Shadow SoftvsCobalt Shadow Soft

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Moss Shadow Dust
#415A35 · hsl(100, 26%, 28%)
Nearby match
Moss Dusk Soft
#4D7439 · hsl(100, 34%, 34%)
Nearby match
Moss Nocturne Soft
#2D4422 · hsl(100, 34%, 20%)
Nearby match
Moss Shadow Muted
#43543B · hsl(100, 18%, 28%)
Nearby match
Moss Dusk Dust
#4F6D40 · hsl(100, 26%, 34%)
Nearby match
Moss Shadow Clear
#3B6E21 · hsl(100, 54%, 28%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AAA7:1
Cerulean Veil Bright
#F6FDFE
AAA7:1
Cerulean Veil Pure
#F5FDFF
AAA7:1
Aqua Veil Clear
#F7FDFD
AAA7:1
Aqua Veil Vivid
#F6FEFE
AAA7:1
Aqua Veil Bright
#F6FEFE
AAA7.1:1
Aqua Veil Pure
#F5FFFF

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#4D4B42
Protanopia
#4F503F
Tritanopia
#41494B
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Saturation ladder

Same hue and lightness, from gray to pure

Search
Moss Shadow Faint#454F40 · hsl(100, 10%, 28%)Moss Shadow Muted#43543B · hsl(100, 18%, 28%)Moss Shadow Dust#415A35 · hsl(100, 26%, 28%)Moss Shadow Soft#3F602F · hsl(100, 34%, 28%)Moss Shadow Clear#3B6E21 · hsl(100, 54%, 28%)Moss Shadow Vivid#367C13 · hsl(100, 74%, 28%)Moss Shadow Bright#33830B · hsl(100, 84%, 28%)Moss Shadow Pure#328906 · hsl(100, 92%, 28%)
More from Green →
Appears in collections
Botanical Apothecary DarkOutdoor Earth + Forest