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Mulberry Bloom Pure
Color detail

Mulberry Bloom Pure

Purple · Hue 280
Metrics
S 92% · L 76%
Contrast (WCAG)
on white2.4:1Failon black8.8:1AA
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Mulberry Bloom Pure (#D589FA) belongs to the purple family — hue 280°, 92% saturation, 76% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-mulberry-bloom-pure: #D589FA;
  --colorarchive-mulberry-bloom-pure-hsl: hsl(280, 92%, 76%);
  --colorarchive-mulberry-bloom-pure-rgb: rgb(213, 137, 250);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

MysticalCreativeGentle
Common in

Skincare · Meditation · Indie Music

Pairs well with

Soft gold for elegance, mint for freshness, warm white for purity

Design tip

Use for creative and wellness brands. Light purple backgrounds create a dreamy, contemplative atmosphere.

Cultural context ▶

Lavender and lilac represent spirituality, creativity, and gentleness. Associated with aromatherapy and mindfulness.

Color Origins

Purple family

The color of empire, twilight, and tech-luxury.

Heritage

Tyrian purple, extracted from the murex snail in Phoenicia, took some 12,000 snails to yield enough dye for the trim of a single garment and was the literal definition of expense — Roman law restricted who could wear it. Mauve, the first commercially successful synthetic dye, was discovered by accident in 1856 by an 18-year-old chemistry student trying to make quinine — the discovery launched the synthetic-dye industry and helped give rise to its near relative, the pharmaceutical industry. Quinacridone violet is one of the modern fade-resistant purples.

Across cultures

In Catholic liturgy purple marks Lent and Advent — penance and preparation. In Japan murasaki (a deep violet) was reserved for the highest-ranking courtiers in the Heian period; The Tale of Genji's Lady Murasaki takes her name from it. Across Western culture purple is associated with royalty (because of Tyrian's cost) and, from the 1960s onward, with rock and psychedelia.

In the wild

Cadbury has spent years in court trying to protect its purple as a trademark. Yahoo and Twitch both use saturated purples as primary brand colors — the choice signals creative-tech where blue would signal corporate-tech. Prince's purple was so associated with him that his estate won a U.S. trademark registration for its own shade of it. Stripe's signature indigo (#635BFF) is a fintech brand color that steps away from trust-blue. The Lakers and the Minnesota Vikings both build their identities around purple and gold.

How it reads

Purple sits at the boundary of warm and cool — biologically, our eyes process it as a blend of red and blue rather than a single hue, which may be why it can feel slightly unstable or magical. It reads as premium, creative, slightly counterculture. Light purples (lavender, lilac) read as gentle and feminine in Western convention. Saturated purples read as luxurious, electronic, or theatrical. Deep purples read as nocturnal, regal, or somber. It tends to feel more at home in creative tools than in traditional finance.

This particular tone

An almost luminous high-key tone — at this saturation and brightness, the color borders on neon. Use sparingly; it overpowers most companions.

Lightness band: At this lightness the hue almost recedes into the surface around it — useful for backgrounds, hover states, and any surface where the color should suggest a mood without competing with content.

Saturation band: At this saturation the color is doing work. It reads as a brand statement, a sport accessory, or a UI signal. It should be used in small, deliberate doses against quieter neighbors; large fields at this saturation will exhaust the eye.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #D589FA.

  • PlayStationaccent
    Square Purple · #A363D9
    →
  • Bilibili 哔哩哔哩primary
    Bilibili Pink · #FB7299
    →
  • Anthropicneutral
    Mid Gray · #B0AEA5
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #D589FA.

  • ScandinaviaFaded Rose
    #D3A6A0 · Vintage Swedish wallpaper
    →
  • IcelandMidnight Sun Pink
    #F2AEB5 · Horizon light, June
    →
  • MexicoBarragán Earth Pink
    #D77176 · Casa Gilardi, Mexico City (1976)
    →

Color guides

Go deeper on using purple and color in design.

Color TheoryPurple Color Palette Guide: Violet, Lavender, Plum, and BeyondBrand & MarketingColor Palette for Print Design: What Changes When You Leave the ScreenAccessibilityColor-Blind Friendly Palette: Designing for Color Vision Deficiency

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Mulberry Pearl Pure
#E3B1FC · hsl(280, 92%, 84%)
Darker companion
Mulberry Silk Pure
#C662F8 · hsl(280, 92%, 68%)
Complementary counterpoint
Moss Bloom Pure
#AFFA89 · hsl(100, 92%, 76%)
Analogous lead
Mauve Bloom Pure
#FA89F1 · hsl(305, 92%, 76%)
Analogous echo
Orchid Bloom Pure
#AF89FA · hsl(260, 92%, 76%)
Triadic +120°
Apricot Bloom Pure
#FAD589 · hsl(40, 92%, 76%)
Triadic +240°
Teal Bloom Pure
#89FAD5 · hsl(160, 92%, 76%)
Split-comp +150°
Honey Bloom Pure
#E7FA89 · hsl(70, 92%, 76%)
Split-comp +210°
Mint Bloom Pure
#89FA9C · hsl(130, 92%, 76%)
Export preview
Base: Mulberry Bloom Pure #D589FA
Lighter companion: Mulberry Pearl Pure #E3B1FC
Darker companion: Mulberry Silk Pure #C662F8
Complementary counterpoint: Moss Bloom Pure #AFFA89
Analogous lead: Mauve Bloom Pure #FA89F1
Analogous echo: Orchid Bloom Pure #AF89FA
Triadic +120°: Apricot Bloom Pure #FAD589
Triadic +240°: Teal Bloom Pure #89FAD5
Split-comp +150°: Honey Bloom Pure #E7FA89
Split-comp +210°: Mint Bloom Pure #89FA9C

Compare

See how Mulberry Bloom Pure compares side by side with related colors.

vsMulberry Pearl PurevsMulberry Silk PurevsMoss Bloom PurevsMauve Bloom PurevsOrchid Bloom PurevsApricot Bloom Pure

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Mulberry Bloom Bright
#D38EF5 · hsl(280, 84%, 76%)
Nearby match
Mulberry Silk Pure
#C662F8 · hsl(280, 92%, 68%)
Nearby match
Mulberry Pearl Pure
#E3B1FC · hsl(280, 92%, 84%)
Nearby match
Mulberry Bloom Vivid
#D195EF · hsl(280, 74%, 76%)
Nearby match
Mulberry Silk Bright
#C469F2 · hsl(280, 84%, 68%)
Nearby match
Mulberry Pearl Bright
#E2B4F8 · hsl(280, 84%, 84%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AAA7.1:1
Crimson Ink Clear
#371010
AAA7:1
Crimson Ink Vivid
#3E0909
AAA7:1
Crimson Ink Bright
#420606
AAA7:1
Merlot Ink Clear
#371017
AAA7:1
Merlot Ink Vivid
#3E0912
AAA7:1
Cobalt Ink Clear
#101D37

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#BDC2E0
Protanopia
#B9B8E5
Tritanopia
#D2D3CF
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Saturation ladder

Same hue and lightness, from gray to pure

Search
Mulberry Bloom Faint#C4BCC8 · hsl(280, 10%, 76%)Mulberry Bloom Muted#C5B7CD · hsl(280, 18%, 76%)Mulberry Bloom Dust#C7B2D2 · hsl(280, 26%, 76%)Mulberry Bloom Soft#C9ADD7 · hsl(280, 34%, 76%)Mulberry Bloom Clear#CDA1E3 · hsl(280, 54%, 76%)Mulberry Bloom Vivid#D195EF · hsl(280, 74%, 76%)Mulberry Bloom Bright#D38EF5 · hsl(280, 84%, 76%)Mulberry Bloom Pure#D589FA · hsl(280, 92%, 76%)
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