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Plum Core Clear
Color detail

Plum Core Clear

Purple · Hue 270
Metrics
S 54% · L 48%
Contrast (WCAG)
on white6.7:1AAon black3.1:1AA Large
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Plum Core Clear (#7A38BC) belongs to the purple family — hue 270°, 54% saturation, 48% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-plum-core-clear: #7A38BC;
  --colorarchive-plum-core-clear-hsl: hsl(270, 54%, 48%);
  --colorarchive-plum-core-clear-rgb: rgb(122, 56, 188);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

RoyalInnovativeImaginative
Common in

Streaming Services · Crypto & Web3 · Creative Tools

Pairs well with

Electric green for futuristic energy, white for clarity, dark gray for sophistication

Design tip

A bold primary choice for brands wanting to stand out. Purple differentiates — few major brands use it, making it memorable.

Cultural context ▶

Purple historically represents royalty and rarity (Tyrian purple was more expensive than gold). Today it signals innovation and imagination.

Color Origins

Purple family

The color of empire, twilight, and tech-luxury.

Heritage

Tyrian purple, extracted from the murex snail in Phoenicia, took some 12,000 snails to yield enough dye for the trim of a single garment and was the literal definition of expense — Roman law restricted who could wear it. Mauve, the first commercially successful synthetic dye, was discovered by accident in 1856 by an 18-year-old chemistry student trying to make quinine — the discovery launched the synthetic-dye industry and helped give rise to its near relative, the pharmaceutical industry. Quinacridone violet is one of the modern fade-resistant purples.

Across cultures

In Catholic liturgy purple marks Lent and Advent — penance and preparation. In Japan murasaki (a deep violet) was reserved for the highest-ranking courtiers in the Heian period; The Tale of Genji's Lady Murasaki takes her name from it. Across Western culture purple is associated with royalty (because of Tyrian's cost) and, from the 1960s onward, with rock and psychedelia.

In the wild

Cadbury has spent years in court trying to protect its purple as a trademark. Yahoo and Twitch both use saturated purples as primary brand colors — the choice signals creative-tech where blue would signal corporate-tech. Prince's purple was so associated with him that his estate won a U.S. trademark registration for its own shade of it. Stripe's signature indigo (#635BFF) is a fintech brand color that steps away from trust-blue. The Lakers and the Minnesota Vikings both build their identities around purple and gold.

How it reads

Purple sits at the boundary of warm and cool — biologically, our eyes process it as a blend of red and blue rather than a single hue, which may be why it can feel slightly unstable or magical. It reads as premium, creative, slightly counterculture. Light purples (lavender, lilac) read as gentle and feminine in Western convention. Saturated purples read as luxurious, electronic, or theatrical. Deep purples read as nocturnal, regal, or somber. It tends to feel more at home in creative tools than in traditional finance.

This particular tone

A confident mid-tone — this is the workhorse register of the hue, and the band where many brand colors live.

Lightness band: At mid-lightness the hue carries its full character. This is the band where many identity colors live: bright enough to be distinctive at small sizes, deep enough to sit cleanly on a white canvas.

Saturation band: The clear, mid-saturation register is a common identity sweet spot — saturated enough to register as a 'real' color, restrained enough not to fight typography or photography placed over it.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #7A38BC.

  • Instagramprimary
    Sunset Purple · #8134AF
    →
  • Canvaprimary
    Canva Violet · #7D2AE7
    →
  • Stripeprimary
    Stripe Indigo · #635BFF
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #7A38BC.

  • MoroccoMajorelle Blue
    #6050DC · Jacques Majorelle's Marrakech garden, 1937
    →
  • Italy (Tuscany)Chianti Wine
    #722F37 · Sangiovese grape
    →
  • IrelandAtlantic Slate
    #5A6770 · Cliff face + winter sea
    →

Color guides

Go deeper on using purple and color in design.

Color TheoryPurple Color Palette Guide: Violet, Lavender, Plum, and BeyondUI DesignBuilding a Dark Mode Color Palette: Beyond Inverting Light ModeColor TheoryColor and Trust: How Financial, Medical, and Legal Products Signal Credibility

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Plum Radiant Clear
#8A4AC9 · hsl(270, 54%, 54%)
Darker companion
Plum Velvet Clear
#6B31A5 · hsl(270, 54%, 42%)
Complementary counterpoint
Lime Core Clear
#7ABC38 · hsl(90, 54%, 48%)
Analogous lead
Magenta Core Clear
#A638BC · hsl(290, 54%, 48%)
Analogous echo
Amethyst Core Clear
#4338BC · hsl(245, 54%, 48%)
Triadic +120°
Coral Core Clear
#BC7A38 · hsl(30, 54%, 48%)
Triadic +240°
Jade Core Clear
#38BC7A · hsl(150, 54%, 48%)
Split-comp +150°
Citrine Core Clear
#BCBC38 · hsl(60, 54%, 48%)
Split-comp +210°
Emerald Core Clear
#38BC38 · hsl(120, 54%, 48%)
Export preview
Base: Plum Core Clear #7A38BC
Lighter companion: Plum Radiant Clear #8A4AC9
Darker companion: Plum Velvet Clear #6B31A5
Complementary counterpoint: Lime Core Clear #7ABC38
Analogous lead: Magenta Core Clear #A638BC
Analogous echo: Amethyst Core Clear #4338BC
Triadic +120°: Coral Core Clear #BC7A38
Triadic +240°: Jade Core Clear #38BC7A
Split-comp +150°: Citrine Core Clear #BCBC38
Split-comp +210°: Emerald Core Clear #38BC38

Compare

See how Plum Core Clear compares side by side with related colors.

vsPlum Radiant ClearvsPlum Velvet ClearvsLime Core ClearvsMagenta Core ClearvsAmethyst Core ClearvsCoral Core Clear

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Plum Velvet Clear
#6B31A5 · hsl(270, 54%, 42%)
Nearby match
Plum Radiant Clear
#8A4AC9 · hsl(270, 54%, 54%)
Nearby match
Plum Tone Clear
#9962D0 · hsl(270, 54%, 60%)
Nearby match
Plum Core Soft
#7A51A4 · hsl(270, 34%, 48%)
Nearby match
Plum Core Vivid
#7A20D5 · hsl(270, 74%, 48%)
Nearby match
Plum Dusk Clear
#572886 · hsl(270, 54%, 34%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AA6.4:1
Lime Veil Faint
#FAFAF9
AA6.5:1
Lime Veil Muted
#FAFBF9
AA6.5:1
Lime Veil Dust
#FAFBF9
AA6.5:1
Lime Veil Soft
#FAFCF8
AA6.6:1
Lime Veil Clear
#FAFDF7
AA6.6:1
Lime Veil Vivid
#FAFEF6

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#676BA3
Protanopia
#6464A8
Tritanopia
#789591
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Saturation ladder

Same hue and lightness, from gray to pure

Search
Plum Core Faint#7A6E87 · hsl(270, 10%, 48%)Plum Core Muted#7A6490 · hsl(270, 18%, 48%)Plum Core Dust#7A5B9A · hsl(270, 26%, 48%)Plum Core Soft#7A51A4 · hsl(270, 34%, 48%)Plum Core Clear#7A38BC · hsl(270, 54%, 48%)Plum Core Vivid#7A20D5 · hsl(270, 74%, 48%)Plum Core Bright#7A14E1 · hsl(270, 84%, 48%)Plum Core Pure#7A0AEB · hsl(270, 92%, 48%)
More from Purple →