Vermillion Dusk Vivid (#973717) belongs to the orange family — hue 15°, 74% saturation, 34% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.
:root { --colorarchive-vermillion-dusk-vivid: #973717; --colorarchive-vermillion-dusk-vivid-hsl: hsl(15, 74%, 34%); --colorarchive-vermillion-dusk-vivid-rgb: rgb(151, 55, 23); }
Let AI suggest alternative poetic names for this color in English and Chinese.
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Olive green, warm cream, or slate gray for organic, natural palettes
Great for artisanal brands and rustic interfaces. Combines well with textured backgrounds and serif typography.
Burnt orange and terra cotta evoke earthiness, autumn, and craftsmanship. Popular in Southwestern and Mediterranean design.
Citrus, fire, and a color named after a fruit.
Orange is unusual: in English the color was named after the fruit, not the other way around — the fruit's name arrived in the 14th century, but until the 16th century this hue was simply 'yellow-red'. Earlier pigments included realgar (toxic), saffron (priceless), and orpiment. Cadmium orange, introduced in the 19th century, gave painters from the Impressionists onward a stable, brilliant orange — though cadmium is itself toxic.
In Hindu and Buddhist tradition saffron orange marks renunciation — the robe of Hindu sannyasis and of Theravada monks. The Dutch House of Orange-Nassau gave the Netherlands a national identity color, still worn at football matches and on King's Day. In Ireland, orange is the Protestant counterpart to green's Catholic association — the country's flag literally encodes the divide. Halloween's orange-and-black is a 20th-century American invention that has since gone global.
Hermès orange is a brand asset traceable to a 1942 wartime cardboard shortage. Penguin Books color-coded its early paperbacks by genre — orange meant general fiction. Nickelodeon, Fanta, and easyJet all use orange, which reads playful and consumer-friendly while staying outside the more crowded red and yellow lanes. NASA's shuttle-era launch-and-entry suits were International Orange so rescue crews could spot astronauts after a bailout over the ocean.
Orange is warm without the urgency of red. It signals appetite (used heavily in fast food), creativity, and approachability. At low saturation it becomes terracotta, rust, or apricot — earthy palettes for hospitality and craft. At high saturation it reads as a sport, energy drink, or warning hazard. Orange and teal is a familiar modern film-grade pairing; the contrast between warm skin tones and cool shadows is engineered for it.
A jewel tone — saturated and dark at once. This is the register of velvet, deep enamel, and old-world luxury.
Lightness band: At this depth the hue starts behaving like a neutral — it can substitute for black in many contexts while still carrying a faint chromatic temperature. It pairs especially well with off-whites and warm metallics.
Saturation band: At this saturation the color is doing work. It reads as a brand statement, a sport accessory, or a UI signal. It should be used in small, deliberate doses against quieter neighbors; large fields at this saturation will exhaust the eye.
Within the public brand-guidelines reference catalog, these are the closest matches to #973717.
From the cultural-palette catalog, these regions feature a color close to #973717.
Go deeper on using orange and color in design.
Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.
Base: Vermillion Dusk Vivid #973717 Lighter companion: Vermillion Velvet Vivid #BA431C Darker companion: Vermillion Shadow Vivid #7C2D13 Complementary counterpoint: Cerulean Dusk Vivid #178197 Analogous lead: Apricot Dusk Vivid #976C17 Analogous echo: Merlot Dusk Vivid #97172C Triadic +120°: Mint Dusk Vivid #17972C Triadic +240°: Violet Dusk Vivid #2C1797 Split-comp +150°: Teal Dusk Vivid #17976C Split-comp +210°: Cobalt Dusk Vivid #174197
See how Vermillion Dusk Vivid compares side by side with related colors.
The closest archive matches by hue, saturation, and lightness.
Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.
How this color appears with different color vision deficiencies.
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