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Emerald Dusk Soft
Color detail

Emerald Dusk Soft

Green · Hue 120
Metrics
S 34% · L 34%
Contrast (WCAG)
on white5.6:1AAon black3.7:1AA Large
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Emerald Dusk Soft (#397439) belongs to the green family — hue 120°, 34% saturation, 34% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-emerald-dusk-soft: #397439;
  --colorarchive-emerald-dusk-soft-hsl: hsl(120, 34%, 34%);
  --colorarchive-emerald-dusk-soft-rgb: rgb(57, 116, 57);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

PrestigiousTimelessAuthoritative
Common in

Banking · Law Firms · Luxury Real Estate

Pairs well with

Gold, ivory, or warm white for classic elegance

Design tip

Excellent for dark mode themes and premium interfaces. Deep green with gold accents creates an instantly luxurious feel.

Cultural context ▶

Deep greens like forest and hunter green evoke tradition, wealth, and the British countryside. Common in Ivy League branding.

Color Origins

Green family

The color of growth, currency, and long-running brands.

Heritage

Verdigris (copper acetate) gave medieval manuscripts many of their greens; it was unstable, eating through parchment over centuries. Terre verte (green earth) was used for under-painting flesh in the Italian tradition. Scheele's green (1775) and Paris green, arsenic compounds widely used in the 19th century, killed an unknown number of workers and Victorian children before viridian and phthalo greens replaced them. Modern green pigments are remarkably stable.

Across cultures

Green is closely associated with Islam — it appears on the flags of many Muslim-majority nations and on the Green Dome in Medina. In Ireland green is national identity, partly through the shamrock and partly through the political binary with orange. In Old Japanese a single word, ao, covered both blue and green; the 'go' traffic light is still officially ao, and since 1973 has been set to a bluish shade of green. Across many cultures green simultaneously means growth, fertility, envy, and the supernatural.

In the wild

Starbucks moved its logo from the original 1971 brown to green in 1987. John Deere's green and yellow has marked its machines for more than a century. U.S. banknotes have been printed in green since the 1860s; the Bureau of Engraving and Printing says no one can say for certain why green was first chosen, but it kept the color for the 1929 small-size notes because the pigment was plentiful, durable, and associated with the government's stable credit. WhatsApp, Spotify, and Heineken all anchor on green. Hospital scrubs were originally white and moved to green and teal; a common explanation is that green hides the green after-images surgeons see on white surfaces after staring at red tissue.

How it reads

Green sits near the peak of the eye's daylight sensitivity — the photopic luminosity curve peaks at 555nm. At low saturation it reads as natural, calm, premium (sage, olive). At high saturation it reads as urgent or playful. It carries one of the strongest semantic loads in product design: 'success', 'go', 'natural', 'safe'.

This particular tone

A deep, weighted version of the hue — formal, considered, and pairs especially well with off-white and warm metallic accents.

Lightness band: At this depth the hue starts behaving like a neutral — it can substitute for black in many contexts while still carrying a faint chromatic temperature. It pairs especially well with off-whites and warm metallics.

Saturation band: The clear, mid-saturation register is a common identity sweet spot — saturated enough to register as a 'real' color, restrained enough not to fight typography or photography placed over it.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #397439.

  • Starbucksprimary
    Starbucks Green · #006241
    →
  • Airbnbneutral
    Hof Gray · #484848
    →
  • Microsoftneutral
    Slate Gray · #737373
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #397439.

  • Greece (Aegean)Cypress Green
    #3E6B47 · Cupressus sempervirens
    →
  • BrazilAmazon Green
    #1B6D3F · Tropical rainforest canopy
    →
  • Italy (Tuscany)Cypress Green
    #3F5E47 · Tuscan hilltop cypresses
    →

Color guides

Go deeper on using green and color in design.

UI DesignColor in Financial UI: Trust, Data Visualization, and the Red/Green ConventionColor History1970s Earth Tone Colors: Harvest Gold, Avocado Green & Burnt Orange PalettesColor TheoryWarm vs Cool Colors: A Designer's Complete Guide to Color Temperature

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Emerald Velvet Soft
#479047 · hsl(120, 34%, 42%)
Darker companion
Emerald Shadow Soft
#2F602F · hsl(120, 34%, 28%)
Complementary counterpoint
Fuchsia Dusk Soft
#743974 · hsl(300, 34%, 34%)
Analogous lead
Celadon Dusk Soft
#397452 · hsl(145, 34%, 34%)
Analogous echo
Moss Dusk Soft
#4D7439 · hsl(100, 34%, 34%)
Triadic +120°
Iris Dusk Soft
#393974 · hsl(240, 34%, 34%)
Triadic +240°
Crimson Dusk Soft
#743939 · hsl(0, 34%, 34%)
Split-comp +150°
Plum Dusk Soft
#573974 · hsl(270, 34%, 34%)
Split-comp +210°
Blush Dusk Soft
#743957 · hsl(330, 34%, 34%)
Export preview
Base: Emerald Dusk Soft #397439
Lighter companion: Emerald Velvet Soft #479047
Darker companion: Emerald Shadow Soft #2F602F
Complementary counterpoint: Fuchsia Dusk Soft #743974
Analogous lead: Celadon Dusk Soft #397452
Analogous echo: Moss Dusk Soft #4D7439
Triadic +120°: Iris Dusk Soft #393974
Triadic +240°: Crimson Dusk Soft #743939
Split-comp +150°: Plum Dusk Soft #573974
Split-comp +210°: Blush Dusk Soft #743957

Compare

See how Emerald Dusk Soft compares side by side with related colors.

vsEmerald Velvet SoftvsEmerald Shadow SoftvsFuchsia Dusk SoftvsCeladon Dusk SoftvsMoss Dusk SoftvsIris Dusk Soft

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Emerald Dusk Dust
#406D40 · hsl(120, 26%, 34%)
Nearby match
Emerald Shadow Soft
#2F602F · hsl(120, 34%, 28%)
Nearby match
Clover Dusk Soft
#3E7439 · hsl(115, 34%, 34%)
Nearby match
Emerald Velvet Soft
#479047 · hsl(120, 34%, 42%)
Nearby match
Emerald Dusk Muted
#476647 · hsl(120, 18%, 34%)
Nearby match
Emerald Shadow Dust
#355A35 · hsl(120, 26%, 28%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AA5.4:1
Fuchsia Veil Faint
#FAF9FA
AA5.4:1
Fuchsia Veil Muted
#FBF9FB
AA5.4:1
Fuchsia Veil Dust
#FBF9FB
AA5.4:1
Fuchsia Veil Soft
#FCF8FC
AA5.3:1
Fuchsia Veil Clear
#FDF7FD
AA5.3:1
Fuchsia Veil Vivid
#FEF6FE

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#555050
Protanopia
#59594C
Tritanopia
#3E595B
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Saturation ladder

Same hue and lightness, from gray to pure

Search
Emerald Dusk Faint#4E5F4E · hsl(120, 10%, 34%)Emerald Dusk Muted#476647 · hsl(120, 18%, 34%)Emerald Dusk Dust#406D40 · hsl(120, 26%, 34%)Emerald Dusk Soft#397439 · hsl(120, 34%, 34%)Emerald Dusk Clear#288628 · hsl(120, 54%, 34%)Emerald Dusk Vivid#179717 · hsl(120, 74%, 34%)Emerald Dusk Bright#0EA00E · hsl(120, 84%, 34%)Emerald Dusk Pure#07A607 · hsl(120, 92%, 34%)
More from Green →
Appears in collections
Winter BotanicalForest at DuskShinrin-yoku