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Garnet Veil Pure
Color detail

Garnet Veil Pure

Pink · Hue 340
Metrics
S 92% · L 98%
Contrast (WCAG)
on white1.1:1Failon black19.7:1AA
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Garnet Veil Pure (#FFF5F8) belongs to the pink family — hue 340°, 92% saturation, 98% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-garnet-veil-pure: #FFF5F8;
  --colorarchive-garnet-veil-pure-hsl: hsl(340, 92%, 98%);
  --colorarchive-garnet-veil-pure-rgb: rgb(255, 245, 248);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

SweetNurturingPlayful
Common in

Beauty · Children's Fashion · Dessert Brands

Pairs well with

Mint green for freshness, soft gold for warmth, light gray for sophistication

Design tip

Use for friendly, approachable interfaces. Millennial pink became a design movement — it still works for brands targeting warmth.

Cultural context ▶

Soft pink represents nurturing, innocence, and sweetness. Modern brands have reclaimed it as a gender-neutral color of kindness.

Color Origins

Pink family

From cheap cosmetic to feminist reclamation to gender-neutral comeback.

Heritage

Pink, as a named color, is recent in English (only since the late 17th century, originally referring to the Dianthus flower). The hue itself is much older — Renaissance painters mixed it for flesh tones, and by the late 18th century it was a fashionable color across Europe. Many of pink's modern associations, though, are a 20th-century construction.

Across cultures

Pink-as-girl only became firmly established in the US in the 1940s; before then some advice even suggested pink for boys ('a more decided and stronger color') and blue for girls, though how common that was is disputed. In Japanese culture, sakura pink carries seasonal and nostalgic weight. In Mexico, hot pink (rosa mexicano) is considered part of the national identity; in India, pink has become a popular bridal choice alongside traditional red. The Pink Triangle was reclaimed from a Nazi badge into a 1970s LGBTQ+ symbol.

In the wild

T-Mobile's magenta is a hard-trademarked, hard-defended brand color. Barbie pink (Pantone 219 C) became its own cultural force in 2023. Owens Corning trademarked the color of its insulation. Pepto-Bismol's pink is instantly recognizable, though nobody is sure why it was first chosen. Wes Anderson made heritage pinks feel deeply specific in The Grand Budapest Hotel. Millennial Pink (named in 2016) was a trend that recast pink as gender-neutral, sophisticated, and salable to adults.

How it reads

Pink reads softer and warmer than red; the white in it takes the edge off red's intensity. Light pinks (blush, dusty rose) read as romantic, gentle, premium-feminine. Hot pinks read as energetic, queer-coded, or counterculture. Salmon and coral pinks read as healthy, beachy, or hospitality-friendly. Pink is having a sustained moment in adult-targeted brand design (skincare, DTC, beverage) now that it is no longer read as exclusively a children's color.

This particular tone

An almost luminous high-key tone — at this saturation and brightness, the color borders on neon. Use sparingly; it overpowers most companions.

Lightness band: At this lightness the hue almost recedes into the surface around it — useful for backgrounds, hover states, and any surface where the color should suggest a mood without competing with content.

Saturation band: At this saturation the color is doing work. It reads as a brand statement, a sport accessory, or a UI signal. It should be used in small, deliberate doses against quieter neighbors; large fields at this saturation will exhaust the eye.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #FFF5F8.

  • Anthropicbackground
    Anthropic Light · #FAF9F5
    →
  • Lululemonneutral
    Site Off-White · #F9F9F8
    →
  • Vercelneutral
    Gray 1 · #FAFAFA
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #FFF5F8.

  • Greece (Aegean)Limewashed White
    #F8F4EE · Calcium hydroxide on stone
    →
  • Korea (Obangsaek)Obangsaek White (백 / baek)
    #F5F5F2 · West — metal element, hemp linen
    →
  • ScandinaviaSnow White
    #F4F0EA · Limewashed plaster, Nordic interiors
    →

Color guides

Go deeper on using pink and color in design.

Color History1950s Pastel Color Palettes: Mid-Century Mint, Coral Pink & Butter YellowColor HistoryMillennial Pink: What It Is, Where It Came From, and Why It Won't Go AwayColor TheoryColor and Typography Pairing: How Weight and Typeface Affect Perceived Color

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Darker companion
Garnet Whisper Pure
#FEE2EB · hsl(340, 92%, 94%)
Complementary counterpoint
Teal Veil Pure
#F5FFFB · hsl(160, 92%, 98%)
Analogous lead
Scarlet Veil Pure
#FFF6F5 · hsl(5, 92%, 98%)
Analogous echo
Rose Veil Pure
#FFF5FB · hsl(320, 92%, 98%)
Triadic +120°
Moss Veil Pure
#F8FFF5 · hsl(100, 92%, 98%)
Triadic +240°
Cobalt Veil Pure
#F5F8FF · hsl(220, 92%, 98%)
Split-comp +150°
Mint Veil Pure
#F5FFF7 · hsl(130, 92%, 98%)
Split-comp +210°
Cerulean Veil Pure
#F5FDFF · hsl(190, 92%, 98%)
Export preview
Base: Garnet Veil Pure #FFF5F8
Darker companion: Garnet Whisper Pure #FEE2EB
Complementary counterpoint: Teal Veil Pure #F5FFFB
Analogous lead: Scarlet Veil Pure #FFF6F5
Analogous echo: Rose Veil Pure #FFF5FB
Triadic +120°: Moss Veil Pure #F8FFF5
Triadic +240°: Cobalt Veil Pure #F5F8FF
Split-comp +150°: Mint Veil Pure #F5FFF7
Split-comp +210°: Cerulean Veil Pure #F5FDFF

Compare

See how Garnet Veil Pure compares side by side with related colors.

vsGarnet Whisper PurevsTeal Veil PurevsScarlet Veil PurevsRose Veil PurevsMoss Veil PurevsCobalt Veil Pure

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Garnet Whisper Pure
#FEE2EB · hsl(340, 92%, 94%)
Nearby match
Garnet Veil Bright
#FEF6F8 · hsl(340, 84%, 98%)
Nearby match
Garnet Mist Pure
#FDCEDE · hsl(340, 92%, 90%)
Nearby match
Garnet Whisper Bright
#FDE3EB · hsl(340, 84%, 94%)
Nearby match
Garnet Veil Vivid
#FEF6F9 · hsl(340, 74%, 98%)
Nearby match
Garnet Mist Bright
#FBD0DE · hsl(340, 84%, 90%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AAA8.1:1
Teal Shadow Faint
#404F4A
AAA7.7:1
Teal Shadow Muted
#3B544C
AAA7.2:1
Teal Shadow Dust
#355A4E
AAA11.3:1
Teal Nocturne Faint
#2E3835
AAA10.9:1
Teal Nocturne Muted
#2A3C36
AAA10.5:1
Teal Nocturne Dust
#264037

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#FBFCF7
Protanopia
#FBFBF7
Tritanopia
#FFF7F7
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Saturation ladder

Same hue and lightness, from gray to pure

Search
Garnet Veil Faint#FAF9FA · hsl(340, 10%, 98%)Garnet Veil Muted#FBF9FA · hsl(340, 18%, 98%)Garnet Veil Dust#FBF9F9 · hsl(340, 26%, 98%)Garnet Veil Soft#FCF8F9 · hsl(340, 34%, 98%)Garnet Veil Clear#FDF7F9 · hsl(340, 54%, 98%)Garnet Veil Vivid#FEF6F9 · hsl(340, 74%, 98%)Garnet Veil Bright#FEF6F8 · hsl(340, 84%, 98%)Garnet Veil Pure#FFF5F8 · hsl(340, 92%, 98%)
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