Lime Ink Soft (#243018) belongs to the lime family — hue 90°, 34% saturation, 14% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.
:root { --colorarchive-lime-ink-soft: #243018; --colorarchive-lime-ink-soft-hsl: hsl(90, 34%, 14%); --colorarchive-lime-ink-soft-rgb: rgb(36, 48, 24); }
Let AI suggest alternative poetic names for this color in English and Chinese.
Agriculture · Sustainable Fashion · Landscape Architecture
Earth tones (brown, tan), warm whites, or muted terracotta
Ideal for brands emphasizing sustainability. Olive tones work well in navigation and secondary UI elements.
Olive and dark lime connect to nature, military, and sustainability. Evokes resilience and growth.
Half spring leaf, half pop-art neon.
Lime — the yellow-green region of the spectrum — was often mixed by painters, for example verdigris combined with lead-tin yellow or yellow ochre. Synthetic pigments of the 19th and 20th centuries made saturated lime far easier to mix, which is why lime feels visually 'modern' even though grass and leaves have always lived there.
In Japan, moegi — the yellow-green of young leaves sprouting in spring — is a traditional color that falls within lime. In American pop culture, fluorescent Day-Glo pigments, popularized by 1960s psychedelic art, made neon brights like lime part of the visual vocabulary. In sportswear lime carries 'high-visibility' connotations (running gear, safety vests) that have lately come back into fashion as a deliberate aesthetic.
Tennis balls turned lime-yellow ('optic yellow') after 1972, when the ITF adopted them as easier to see on color TV; Wimbledon kept white balls until 1986. Xbox's brand palette includes a light green that sits at the lime end, though Spotify's green and the main Xbox green are true greens. BP's Helios mark mixes green with yellow. Mountain Dew's drink is a vivid chartreuse. In film, The Matrix's coded rain is green-on-black — the choice was originally about the look of phosphor CRT terminals.
Lime is the youngest-feeling green: it reads as fresh, citric, energetic, and slightly synthetic. At low saturation it becomes olive or moss, both heavily associated with craft, sustainability, and slow design. At high saturation it reads as sport, beverage, or technology. Lime is one of the harder hues to use as a primary brand color without trending toward 'energy drink' — many brands therefore use it as an accent against deep neutrals.
A deep, weighted version of the hue — formal, considered, and pairs especially well with off-white and warm metallic accents.
Lightness band: At this depth the hue starts behaving like a neutral — it can substitute for black in many contexts while still carrying a faint chromatic temperature. It pairs especially well with off-whites and warm metallics.
Saturation band: The clear, mid-saturation register is a common identity sweet spot — saturated enough to register as a 'real' color, restrained enough not to fight typography or photography placed over it.
Within the public brand-guidelines reference catalog, these are the closest matches to #243018.
From the cultural-palette catalog, these regions feature a color close to #243018.
Go deeper on using lime and color in design.
Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.
Base: Lime Ink Soft #243018 Lighter companion: Lime Nocturne Soft #334422 Complementary counterpoint: Plum Ink Soft #241830 Analogous lead: Clover Ink Soft #1A3018 Analogous echo: Honey Ink Soft #2C3018 Triadic +120°: Sapphire Ink Soft #182430 Triadic +240°: Blush Ink Soft #301824 Split-comp +150°: Iris Ink Soft #181830 Split-comp +210°: Fuchsia Ink Soft #301830
See how Lime Ink Soft compares side by side with related colors.
The closest archive matches by hue, saturation, and lightness.
Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.
How this color appears with different color vision deficiencies.
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