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Merlot Veil Soft
Color detail

Merlot Veil Soft

Red · Hue 350
Metrics
S 34% · L 98%
Contrast (WCAG)
on white1.1:1Failon black19.9:1AA
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Merlot Veil Soft (#FCF8F9) belongs to the red family — hue 350°, 34% saturation, 98% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-merlot-veil-soft: #FCF8F9;
  --colorarchive-merlot-veil-soft-hsl: hsl(350, 34%, 98%);
  --colorarchive-merlot-veil-soft-rgb: rgb(252, 248, 249);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

TenderRomanticGentle
Common in

Beauty · Wedding · Healthcare

Pairs well with

Soft neutrals (warm gray, cream) or muted greens for balance

Design tip

Use as a background for emotional storytelling or as an accent in healthcare and wellness brands to convey warmth without intensity.

Cultural context ▶

In many cultures, light reds and pinks symbolize love, tenderness, and new beginnings. In Japan, sakura pink represents the ephemeral beauty of life.

Color Origins

Red family

Among the oldest pigments, and still the loudest signal.

Heritage

Red ochre is among the oldest pigments in the human visual record. Ochre reds lie beside burials at Qafzeh, Israel, about 100,000 years old; red ochre and costly cinnabar lit Pompeian walls; cinnabar was prized from Rome to China. Madder, kermes, and later New World cochineal built fortunes before synthetic alizarin arrived in 1869 and collapsed the madder market almost overnight.

Across cultures

In China red signals fortune and weddings, painted on doors and lanterns and given in money envelopes. In much of South Asia red is the bridal color (saris, sindoor) for the same reason. Western traditions split red between love (Valentine's) and danger (stoplights, balance sheets). Across the Christian liturgy red marks martyrdom and Pentecost; across cinema it has long marked the femme fatale.

In the wild

Coca-Cola has used red since its earliest signage. Netflix and YouTube both build their identities around a single saturated red. Christian Louboutin trademarked a single red — Pantone 18-1663 — on the soles of his shoes. Ferrari's racing red began as the Italian national racing color (Rosso Corsa). Emergency stop buttons are red on a yellow background under international machinery-safety standards, a convention so widespread it functions as international iconography.

How it reads

Red advances. On a page it draws the eye first; in a UI it implies destructive action or urgent state. Increasing saturation pushes it toward warning; reducing saturation moves it toward earthen, terra-cotta, comfort. Pairing red with white reads as energetic and consumer-facing; pairing it with black reads cinematic and luxurious; pairing it with cream reads as heritage or hospitality.

This particular tone

A bright, airy reading of the hue — clean and approachable, the kind of color that holds up well in product photography and on light backgrounds.

Lightness band: At this lightness the hue almost recedes into the surface around it — useful for backgrounds, hover states, and any surface where the color should suggest a mood without competing with content.

Saturation band: The clear, mid-saturation register is a common identity sweet spot — saturated enough to register as a 'real' color, restrained enough not to fight typography or photography placed over it.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #FCF8F9.

  • Lululemonneutral
    Site Off-White · #F9F9F8
    →
  • Anthropicbackground
    Anthropic Light · #FAF9F5
    →
  • Vercelneutral
    Gray 1 · #FAFAFA
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #FCF8F9.

  • Korea (Obangsaek)Obangsaek White (백 / baek)
    #F5F5F2 · West — metal element, hemp linen
    →
  • Greece (Aegean)Limewashed White
    #F8F4EE · Calcium hydroxide on stone
    →
  • ScandinaviaSnow White
    #F4F0EA · Limewashed plaster, Nordic interiors
    →

Color guides

Go deeper on using red and color in design.

UI DesignColor in Financial UI: Trust, Data Visualization, and the Red/Green ConventionColor TheoryWarm Color Palette Guide: Reds, Oranges, Yellows, and Their NeutralsAccessibilityColor Contrast Checker: Understanding WCAG Requirements and How to Apply Them

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Darker companion
Merlot Whisper Soft
#F5EAEC · hsl(350, 34%, 94%)
Complementary counterpoint
Lagoon Veil Soft
#F8FCFB · hsl(170, 34%, 98%)
Analogous lead
Vermillion Veil Soft
#FCF9F8 · hsl(15, 34%, 98%)
Analogous echo
Blush Veil Soft
#FCF8FA · hsl(330, 34%, 98%)
Triadic +120°
Leaf Veil Soft
#F9FCF8 · hsl(110, 34%, 98%)
Triadic +240°
Indigo Veil Soft
#F8F9FC · hsl(230, 34%, 98%)
Split-comp +150°
Seafoam Veil Soft
#F8FCF9 · hsl(140, 34%, 98%)
Split-comp +210°
Azure Veil Soft
#F8FAFC · hsl(200, 34%, 98%)
Export preview
Base: Merlot Veil Soft #FCF8F9
Darker companion: Merlot Whisper Soft #F5EAEC
Complementary counterpoint: Lagoon Veil Soft #F8FCFB
Analogous lead: Vermillion Veil Soft #FCF9F8
Analogous echo: Blush Veil Soft #FCF8FA
Triadic +120°: Leaf Veil Soft #F9FCF8
Triadic +240°: Indigo Veil Soft #F8F9FC
Split-comp +150°: Seafoam Veil Soft #F8FCF9
Split-comp +210°: Azure Veil Soft #F8FAFC

Compare

See how Merlot Veil Soft compares side by side with related colors.

vsMerlot Whisper SoftvsLagoon Veil SoftvsVermillion Veil SoftvsBlush Veil SoftvsLeaf Veil SoftvsIndigo Veil Soft

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Merlot Whisper Soft
#F5EAEC · hsl(350, 34%, 94%)
Nearby match
Merlot Veil Dust
#FBF9F9 · hsl(350, 26%, 98%)
Nearby match
Merlot Mist Soft
#EEDDE0 · hsl(350, 34%, 90%)
Nearby match
Merlot Whisper Dust
#F4ECED · hsl(350, 26%, 94%)
Nearby match
Merlot Veil Muted
#FBF9F9 · hsl(350, 18%, 98%)
Nearby match
Merlot Veil Clear
#FDF7F8 · hsl(350, 54%, 98%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AAA8.2:1
Lagoon Shadow Faint
#404F4C
AAA7.8:1
Lagoon Shadow Muted
#3B5450
AAA7.3:1
Lagoon Shadow Dust
#355A54
AAA11.5:1
Lagoon Nocturne Faint
#2E3836
AAA11.1:1
Lagoon Nocturne Muted
#2A3C39
AAA10.6:1
Lagoon Nocturne Dust
#26403C

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#FBFBF9
Protanopia
#FAFAF9
Tritanopia
#FCF9F9
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Saturation ladder

Same hue and lightness, from gray to pure

Search
Merlot Veil Faint#FAF9FA · hsl(350, 10%, 98%)Merlot Veil Muted#FBF9F9 · hsl(350, 18%, 98%)Merlot Veil Dust#FBF9F9 · hsl(350, 26%, 98%)Merlot Veil Soft#FCF8F9 · hsl(350, 34%, 98%)Merlot Veil Clear#FDF7F8 · hsl(350, 54%, 98%)Merlot Veil Vivid#FEF6F7 · hsl(350, 74%, 98%)Merlot Veil Bright#FEF6F7 · hsl(350, 84%, 98%)Merlot Veil Pure#FFF5F7 · hsl(350, 92%, 98%)
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