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Ruby Silk Pure
Color detail

Ruby Silk Pure

Red · Hue 10
Metrics
S 92% · L 68%
Contrast (WCAG)
on white2.6:1Failon black8:1AA
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Ruby Silk Pure (#F87B62) belongs to the red family — hue 10°, 92% saturation, 68% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-ruby-silk-pure: #F87B62;
  --colorarchive-ruby-silk-pure-hsl: hsl(10, 92%, 68%);
  --colorarchive-ruby-silk-pure-rgb: rgb(248, 123, 98);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

TenderRomanticGentle
Common in

Beauty · Wedding · Healthcare

Pairs well with

Soft neutrals (warm gray, cream) or muted greens for balance

Design tip

Use as a background for emotional storytelling or as an accent in healthcare and wellness brands to convey warmth without intensity.

Cultural context ▶

In many cultures, light reds and pinks symbolize love, tenderness, and new beginnings. In Japan, sakura pink represents the ephemeral beauty of life.

Color Origins

Red family

Among the oldest pigments, and still the loudest signal.

Heritage

Red ochre is among the oldest pigments in the human visual record. Ochre reds lie beside burials at Qafzeh, Israel, about 100,000 years old; red ochre and costly cinnabar lit Pompeian walls; cinnabar was prized from Rome to China. Madder, kermes, and later New World cochineal built fortunes before synthetic alizarin arrived in 1869 and collapsed the madder market almost overnight.

Across cultures

In China red signals fortune and weddings, painted on doors and lanterns and given in money envelopes. In much of South Asia red is the bridal color (saris, sindoor) for the same reason. Western traditions split red between love (Valentine's) and danger (stoplights, balance sheets). Across the Christian liturgy red marks martyrdom and Pentecost; across cinema it has long marked the femme fatale.

In the wild

Coca-Cola has used red since its earliest signage. Netflix and YouTube both build their identities around a single saturated red. Christian Louboutin trademarked a single red — Pantone 18-1663 — on the soles of his shoes. Ferrari's racing red began as the Italian national racing color (Rosso Corsa). Emergency stop buttons are red on a yellow background under international machinery-safety standards, a convention so widespread it functions as international iconography.

How it reads

Red advances. On a page it draws the eye first; in a UI it implies destructive action or urgent state. Increasing saturation pushes it toward warning; reducing saturation moves it toward earthen, terra-cotta, comfort. Pairing red with white reads as energetic and consumer-facing; pairing it with black reads cinematic and luxurious; pairing it with cream reads as heritage or hospitality.

This particular tone

A vivid mid-tone — distinctive enough to anchor an identity, saturated enough to demand a quiet supporting palette.

Lightness band: At mid-lightness the hue carries its full character. This is the band where many identity colors live: bright enough to be distinctive at small sizes, deep enough to sit cleanly on a white canvas.

Saturation band: At this saturation the color is doing work. It reads as a brand statement, a sport accessory, or a UI signal. It should be used in small, deliberate doses against quieter neighbors; large fields at this saturation will exhaust the eye.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #F87B62.

  • Figmaprimary
    Figma Orange · #FF7262
    →
  • Canvasecondary
    Canva Pink · #FE6F61
    →
  • Didi 滴滴primary
    Didi Orange · #FF7733
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #F87B62.

  • AustraliaReef Coral
    #FF7E6F · Great Barrier Reef coral — Acropora
    →
  • BrazilDendê Orange
    #E97132 · Palm-oil cooking traditions of Bahia
    →
  • MexicoBarragán Earth Pink
    #D77176 · Casa Gilardi, Mexico City (1976)
    →

Color guides

Go deeper on using red and color in design.

UI DesignColor in Financial UI: Trust, Data Visualization, and the Red/Green ConventionColor TheoryWarm Color Palette Guide: Reds, Oranges, Yellows, and Their NeutralsBrand & MarketingStartup Brand Color Palette: Building a Color System Before You Have a Full Design Team

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Ruby Bloom Pure
#FA9C89 · hsl(10, 92%, 76%)
Darker companion
Ruby Tone Pure
#F75A3B · hsl(10, 92%, 60%)
Complementary counterpoint
Cerulean Silk Pure
#62DFF8 · hsl(190, 92%, 68%)
Analogous lead
Coral Silk Pure
#F8AD62 · hsl(30, 92%, 68%)
Analogous echo
Merlot Silk Pure
#F8627B · hsl(350, 92%, 68%)
Triadic +120°
Mint Silk Pure
#62F87B · hsl(130, 92%, 68%)
Triadic +240°
Violet Silk Pure
#7B62F8 · hsl(250, 92%, 68%)
Split-comp +150°
Teal Silk Pure
#62F8C6 · hsl(160, 92%, 68%)
Split-comp +210°
Cobalt Silk Pure
#6294F8 · hsl(220, 92%, 68%)
Export preview
Base: Ruby Silk Pure #F87B62
Lighter companion: Ruby Bloom Pure #FA9C89
Darker companion: Ruby Tone Pure #F75A3B
Complementary counterpoint: Cerulean Silk Pure #62DFF8
Analogous lead: Coral Silk Pure #F8AD62
Analogous echo: Merlot Silk Pure #F8627B
Triadic +120°: Mint Silk Pure #62F87B
Triadic +240°: Violet Silk Pure #7B62F8
Split-comp +150°: Teal Silk Pure #62F8C6
Split-comp +210°: Cobalt Silk Pure #6294F8

Compare

See how Ruby Silk Pure compares side by side with related colors.

vsRuby Bloom PurevsRuby Tone PurevsCerulean Silk PurevsCoral Silk PurevsMerlot Silk PurevsMint Silk Pure

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Ruby Silk Bright
#F28069 · hsl(10, 84%, 68%)
Nearby match
Scarlet Silk Pure
#F86F62 · hsl(5, 92%, 68%)
Nearby match
Vermillion Silk Pure
#F88862 · hsl(15, 92%, 68%)
Nearby match
Ruby Tone Pure
#F75A3B · hsl(10, 92%, 60%)
Nearby match
Ruby Bloom Pure
#FA9C89 · hsl(10, 92%, 76%)
Nearby match
Ruby Silk Vivid
#EA8571 · hsl(10, 74%, 68%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AAA7.1:1
Iris Ink Vivid
#09093E
AAA7.2:1
Iris Ink Bright
#060642
AAA7.3:1
Iris Ink Pure
#030345
AAA7.1:1
Amethyst Ink Vivid
#0E093E
AAA7.2:1
Amethyst Ink Bright
#0B0642
AAA7.2:1
Amethyst Ink Pure
#080345

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#D4DC6A
Protanopia
#CECD69
Tritanopia
#F46E6F
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Saturation ladder

Same hue and lightness, from gray to pure

Search
Ruby Silk Faint#B6A8A5 · hsl(10, 10%, 68%)Ruby Silk Muted#BCA49F · hsl(10, 18%, 68%)Ruby Silk Dust#C39F98 · hsl(10, 26%, 68%)Ruby Silk Soft#C99B92 · hsl(10, 34%, 68%)Ruby Silk Clear#D99081 · hsl(10, 54%, 68%)Ruby Silk Vivid#EA8571 · hsl(10, 74%, 68%)Ruby Silk Bright#F28069 · hsl(10, 84%, 68%)Ruby Silk Pure#F87B62 · hsl(10, 92%, 68%)
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