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Rose Core Pure
Color detail

Rose Core Pure

Pink · Hue 320
Metrics
S 92% · L 48%
Contrast (WCAG)
on white4.1:1AA Largeon black5.1:1AA
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Rose Core Pure (#EB0AA0) belongs to the pink family — hue 320°, 92% saturation, 48% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-rose-core-pure: #EB0AA0;
  --colorarchive-rose-core-pure-hsl: hsl(320, 92%, 48%);
  --colorarchive-rose-core-pure-rgb: rgb(235, 10, 160);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

BoldFunConfident
Common in

Fashion · Music · Social Platforms

Pairs well with

Black for edge, deep navy for sophistication, bright yellow for energy

Design tip

A fearless accent color. Use for CTAs and brand moments that need personality. Hot pink buttons are impossible to miss.

Cultural context ▶

Hot pink represents confidence, fun, and breaking rules. Popularized by punk culture and pop icons as a statement color.

Color Origins

Pink family

From cheap cosmetic to feminist reclamation to gender-neutral comeback.

Heritage

Pink, as a named color, is recent in English (only since the late 17th century, originally referring to the Dianthus flower). The hue itself is much older — Renaissance painters mixed it for flesh tones, and by the late 18th century it was a fashionable color across Europe. Many of pink's modern associations, though, are a 20th-century construction.

Across cultures

Pink-as-girl only became firmly established in the US in the 1940s; before then some advice even suggested pink for boys ('a more decided and stronger color') and blue for girls, though how common that was is disputed. In Japanese culture, sakura pink carries seasonal and nostalgic weight. In Mexico, hot pink (rosa mexicano) is considered part of the national identity; in India, pink has become a popular bridal choice alongside traditional red. The Pink Triangle was reclaimed from a Nazi badge into a 1970s LGBTQ+ symbol.

In the wild

T-Mobile's magenta is a hard-trademarked, hard-defended brand color. Barbie pink (Pantone 219 C) became its own cultural force in 2023. Owens Corning trademarked the color of its insulation. Pepto-Bismol's pink is instantly recognizable, though nobody is sure why it was first chosen. Wes Anderson made heritage pinks feel deeply specific in The Grand Budapest Hotel. Millennial Pink (named in 2016) was a trend that recast pink as gender-neutral, sophisticated, and salable to adults.

How it reads

Pink reads softer and warmer than red; the white in it takes the edge off red's intensity. Light pinks (blush, dusty rose) read as romantic, gentle, premium-feminine. Hot pinks read as energetic, queer-coded, or counterculture. Salmon and coral pinks read as healthy, beachy, or hospitality-friendly. Pink is having a sustained moment in adult-targeted brand design (skincare, DTC, beverage) now that it is no longer read as exclusively a children's color.

This particular tone

A vivid mid-tone — distinctive enough to anchor an identity, saturated enough to demand a quiet supporting palette.

Lightness band: At mid-lightness the hue carries its full character. This is the band where many identity colors live: bright enough to be distinctive at small sizes, deep enough to sit cleanly on a white canvas.

Saturation band: At this saturation the color is doing work. It reads as a brand statement, a sport accessory, or a UI signal. It should be used in small, deliberate doses against quieter neighbors; large fields at this saturation will exhaust the eye.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #EB0AA0.

  • Instagramprimary
    Sunset Pink · #DD2A7B
    →
  • Slackaccent
    Slack Red · #E01E5A
    →
  • PlayStationaccent
    Circle Pink · #E83287
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #EB0AA0.

  • MexicoMexican Pink (rosa mexicano)
    #E4007C · Aniline-derived 'rosa mexicano' textile dye
    →
  • BrazilTropical Pink
    #FF1B6B · Bougainvillea + Carnaval costume
    →
  • IndiaHoli Pink
    #E91E63 · Festival of Colors gulal powder
    →

Color guides

Go deeper on using pink and color in design.

Color HistoryMillennial Pink: What It Is, Where It Came From, and Why It Won't Go AwayColor History1950s Pastel Color Palettes: Mid-Century Mint, Coral Pink & Butter YellowAccessibilityColor Accessibility Beyond WCAG: A Practical Field Guide

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Rose Radiant Pure
#F61EAE · hsl(320, 92%, 54%)
Darker companion
Rose Velvet Pure
#CE098C · hsl(320, 92%, 42%)
Complementary counterpoint
Seafoam Core Pure
#0AEB55 · hsl(140, 92%, 48%)
Analogous lead
Garnet Core Pure
#EB0A55 · hsl(340, 92%, 48%)
Analogous echo
Fuchsia Core Pure
#EB0AEB · hsl(300, 92%, 48%)
Triadic +120°
Olive Core Pure
#A0EB0A · hsl(80, 92%, 48%)
Triadic +240°
Azure Core Pure
#0AA0EB · hsl(200, 92%, 48%)
Split-comp +150°
Leaf Core Pure
#2FEB0A · hsl(110, 92%, 48%)
Split-comp +210°
Lagoon Core Pure
#0AEBC5 · hsl(170, 92%, 48%)
Export preview
Base: Rose Core Pure #EB0AA0
Lighter companion: Rose Radiant Pure #F61EAE
Darker companion: Rose Velvet Pure #CE098C
Complementary counterpoint: Seafoam Core Pure #0AEB55
Analogous lead: Garnet Core Pure #EB0A55
Analogous echo: Fuchsia Core Pure #EB0AEB
Triadic +120°: Olive Core Pure #A0EB0A
Triadic +240°: Azure Core Pure #0AA0EB
Split-comp +150°: Leaf Core Pure #2FEB0A
Split-comp +210°: Lagoon Core Pure #0AEBC5

Compare

See how Rose Core Pure compares side by side with related colors.

vsRose Radiant PurevsRose Velvet PurevsSeafoam Core PurevsGarnet Core PurevsFuchsia Core PurevsOlive Core Pure

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Rose Core Bright
#E1149D · hsl(320, 84%, 48%)
Nearby match
Rose Velvet Pure
#CE098C · hsl(320, 92%, 42%)
Nearby match
Rose Radiant Pure
#F61EAE · hsl(320, 92%, 54%)
Nearby match
Rose Velvet Bright
#C51189 · hsl(320, 84%, 42%)
Nearby match
Rose Radiant Bright
#EC27AB · hsl(320, 84%, 54%)
Nearby match
Rose Core Vivid
#D52099 · hsl(320, 74%, 48%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AA4.5:1
Iris Ink Vivid
#09093E
AA4.6:1
Iris Ink Bright
#060642
AA4.6:1
Iris Ink Pure
#030345
AA4.5:1
Amethyst Ink Vivid
#0E093E
AA4.5:1
Amethyst Ink Bright
#0B0642
AA4.6:1
Amethyst Ink Pure
#080345

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#BFC988
Protanopia
#B7B68D
Tritanopia
#E67C77
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Saturation ladder

Same hue and lightness, from gray to pure

Search
Rose Core Faint#876E7E · hsl(320, 10%, 48%)Rose Core Muted#906482 · hsl(320, 18%, 48%)Rose Core Dust#9A5B85 · hsl(320, 26%, 48%)Rose Core Soft#A45188 · hsl(320, 34%, 48%)Rose Core Clear#BC3890 · hsl(320, 54%, 48%)Rose Core Vivid#D52099 · hsl(320, 74%, 48%)Rose Core Bright#E1149D · hsl(320, 84%, 48%)Rose Core Pure#EB0AA0 · hsl(320, 92%, 48%)
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